Tuesday, 23 October 2012
Facts About Mobile Websites
Today, individuals are using their mobile phones and other handheld devices for almost everything (other than making calls and sending messages). The most important use of mobiles in the current era is that they are internet compatible and allow users to surf the web. Studies have found that one third of the population (globally); make use of their mobile phones for browsing and using the internet. Therefore, you can understand the importance of having a mobile site to capture this vast user frontier.
Half of the online searches within the local contours, whether for services or products, are carried out via mobile phones. So businesses without a mobile websites will be losing heavily on local searches. Mobile sites or mobile friendly websites have garnered higher search engine rankings than the regular ones. This is because the mobile websites offer higher speed to users, making their browsing experience a pleasurable one. Furthermore, users of mobile phones can access the internet anywhere within reason which makes a huge difference. Therefore, having mobile websites will help businesses to reach out to millions via various handheld devices.
Browsing the internet through mobile phones is easy, quick and most importantly, versatile. This assists businesses contacting their potential users and customers anywhere or time. Mobile sites therefore, must be more informative for users, so that they can easily acquire the results without going through numerous steps. Once, your user is capable of finding what he or she needs with ease via a mobile website then they may well become your loyal customer. Mobile websites get higher search engine results, especially, for local searches.
Mobile sites provide an edge to their owners and help them fend off their competitors. Furthermore, it is not at all difficult to record and analyse the success of your mobile website because there are numerous tools and reporting systems available today. So, wait no longer, get going with the creation of a mobile website and make the most out of mobile communication!
Wednesday, 12 September 2012
The Importance of Mobile Friendly Websites
Darwin's theory, 'survival of the fittest' holds truth in every era. Change is the only constant thing and when it comes to technology, it is evolving like crazy!
We want things right at our fingertips, so much so, that we are developing technologies to cater our social requirements. The biggest example of evolvement is the current development in smartphones, mobiles, tablets and other handheld devices. The use of these devices has affected businesses to a large extent because of the new demands on browsing on smaller screens and handsets. If your website is not mobile friendly or amongst mobile websites there is the potential to lose clients before they have even reached your product.
With the increased rate of mobile search conduction, it has become vital to possess mobile websites and not only the basics, but one that has all the functionalities and is user friendly too. Websites with too many details cannot be easily browsed via phone and thus make the process frustrating for the user.
As a society, people love to be able to do things on the move, eating breakfast talking on the phone - anything we can really. We cannot spend every second in front of the computer, while on the run to check out information. That is why mobile phones come in handy, especially, when you can do everything online through them. If you have a business and your clients are just like the above, then it will take them a little time to browse through your website and go to another.
The following are some of the rules that should be followed when developing mobile friendly websites.
Every effort should be made to reduce the download speed.Website users are very impatient and will normally avoid sites that take too long to load. A fast download speed helps lower bounce rates.Cut down on image sizes by making them smaller before uploading.Make the images attractive and colorful so that they are visually effective.Provide only required information and not irrelevant text to users.Get rid of flash animation from your website because most mobiles do not support flash animations and images.
With the advancements made in tablets and smartphones, the internet is being made available in every aspect of our lives and everywhere too. Thus, it is highly important for websites to become mobile friendly websites, in order to survive competition and retain customers.
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The Must Have Features For Any Mobile Website Design
There are a number of differences between designing a website for a desktop computer and a mobile device - the web access between the two is completely different, the screen sizes are worlds apart, and even the situation of the user is unique (as in, the user of a mobile device is generally on the move and cannot browse at leisure). If you work extensively with mobile website design, there are four features that you should ensure you include in every project you tackle:
Auto redirect
This redirect should take users to your desktop computer website. All mobile websites should have the functionality to detect what sort of device is being used to access it and be able to send the user to the most appropriate site. If they are using a desktop computer, you will be able to provide the user with a very different experience than they would receive with a mobile site.
Call to contact button
This is the name given to a certain type of functionality that allows a user to press a button that automatically dials the number of your business. If a user is on the road, they may not have a pen and paper to jot down your contact information or be able to memorize your phone number, so this makes it easier than ever for users to contact you.
Driving directions
This should be something that is included on all mobile websites, but it is often the feature that most designers leave off. By not including driving directions, you are going to send users away from your website (to other sites like Google Maps and Melways) to find you. By including directions on the website, they can remain on your page for longer.
Location map
Posting a Google Map on your mobile website design can be critical in helping users to find your business. Whilst posting your address can be helpful, being able to actually see where you are located in relation to nearby streets and landmarks can mean that they get to your store or office much faster than if they had to pull over and plug your address into their GPS.
If your business is just branching out into the world of mobile website design, it is important that you ensure the four features outlined above are included in every project that you work on. This will ensure that users are given the most rewarding experience possible, as well as making it easier than ever for them to contact and locate you. And, if you have already created a number of mobile sites, you should go back and make sure that each of these features has been included.
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Monday, 27 August 2012
The Must Have Features For Any Mobile Website Design
There are a number of differences between designing a website for a desktop computer and a mobile device - the web access between the two is completely different, the screen sizes are worlds apart, and even the situation of the user is unique (as in, the user of a mobile device is generally on the move and cannot browse at leisure). If you work extensively with mobile website design, there are four features that you should ensure you include in every project you tackle:
Auto redirect
This redirect should take users to your desktop computer website. All mobile websites should have the functionality to detect what sort of device is being used to access it and be able to send the user to the most appropriate site. If they are using a desktop computer, you will be able to provide the user with a very different experience than they would receive with a mobile site.
Call to contact button
This is the name given to a certain type of functionality that allows a user to press a button that automatically dials the number of your business. If a user is on the road, they may not have a pen and paper to jot down your contact information or be able to memorize your phone number, so this makes it easier than ever for users to contact you.
Driving directions
This should be something that is included on all mobile websites, but it is often the feature that most designers leave off. By not including driving directions, you are going to send users away from your website (to other sites like Google Maps and Melways) to find you. By including directions on the website, they can remain on your page for longer.
Location map
Posting a Google Map on your mobile website design can be critical in helping users to find your business. Whilst posting your address can be helpful, being able to actually see where you are located in relation to nearby streets and landmarks can mean that they get to your store or office much faster than if they had to pull over and plug your address into their GPS.
If your business is just branching out into the world of mobile website design, it is important that you ensure the four features outlined above are included in every project that you work on. This will ensure that users are given the most rewarding experience possible, as well as making it easier than ever for them to contact and locate you. And, if you have already created a number of mobile sites, you should go back and make sure that each of these features has been included.
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